About Us

Sharan Seth

Sharan Seth is a discerning leader with over 17 years of experience across art, heritage and luxury enterprises. His ethos is guided by a long-term vision; to cultivate a new generation of collectors and to inculcate the world of art with advancing technology.

With an academic background in commerce, he earned a Master’s degree in Finance from Essex Business School. Anchoring himself in London, he founded Conferro Auctions in 2013. He has been instrumental in building one of the world’s largest private art and heritage inventory, and the creation of an Art Bank.

Working closely with modern masters in Indian Fine Art, such as S.H. Raza and K.H. Ara, Mr. Seth has placed significant works in key collections across the globe. Beyond his ventures, Seth is committed to supporting emerging artists, artisans, preserving dying crafts, and has contributed to charity associations working for the visually impaired.

Ajay Seth

“My vision is to see every house, every wall in the world elevated with an artwork.”

This is the motto and ethos of CCV’s founder, Ajay Seth, an avid connoisseur of art. His professional journey is anchored in enterprise, discipline and innovation. A graduate in Commerce, he started working at an early age at DCM, followed by a rigorous training at Naresh Gujral Group. He further solidified his foundation of organizational governance at his half-decade tenure at Godrej.

He later served as a Financial Controller at Haryana Breweries, before venturing into entrepreneurship. In 1986, Seth pioneered India’s first PET bottle project, followed by the establishment of his own FMCG enterprises before establishing himself in the art business.

With 30 years of Seth’s devoted time, he has built an expansive and one-of-a kind inventory. Spending decades in conserving, archiving and promoting his novel archive, Seth’s vision holds an ambitious future for CCV.